Case Studies

Joey Scandizzo Salon

In June 2011, Australian Hairdresser of the Year, prominent Melbourne based stylist Joey Scandizzo and his team engaged the services of Incubate Creative for his new inspiration - Joey Scandizzo Salon. 

Based in the affluent and fashionable Melbourne suburb of South Yarra, Joey Scandizzzo Salon sets the benchmark for style, quality and creativity in the hairdressing arena. With such high standards to preserve, it was imperative that Incubate develop a full suite of branding executions to compliment their reputation.      

With a tight deadline in place for launch, Incubate were able to offer a full range of services including branding, design, print, promotional, interior, signage, web design and development to help get the brand established. By working closely with the JS team to understand the brand's personality and future aspirations, Incubate were able to deliver an outstanding result on time and on budget. Most importantly, Incubate created a brand identity that is fitting of the high quality experience that Joey Scandizzo Salon provides its own clientele.

It promises to be exciting times for the Joey Scandizzo Salon and brand. The team at Incubate Creative are committed to continual development of the brand as it seeks to supersede its already impressive standing within the hair industry.

view project

Chicken Channel

The Chicken Channel promises to be the online destination for all lovers of chicken.  Whether it be recipes ideas, kitchen hints and tips, product information or insights from Australia's leading foodies. 

When Turi Foods approached Incubate to further develop the idea, we were excited to say the least.  The concept presented an opportunity to highlight chicken as hero within the kitchen whilst showcasing the company's leading brands.  In a market where home cooking is growing in popularity, it was a recipe for success.      

We set out to develop the branding as well as design and build a website which was plentiful with information including Video, Photography, Blogs, News, Recipes and helpful tips.  We offered the convenience of directing and managing the entire production process, including sourcing of content such as video, photography and celebrity blogs.

In addition to this, the client wanted to ensure this wealth of chicken information was available to more and more consumers.  So with the growing trend toward phone applications, Incubate developed the Chicken Channel i-phone and i-pad application.      

Finally, a point of sale suite was developed to help drive consumer awareness at store level and increase the amount of traffic flow through both website and applications.   

The chicken channel is a wonderful concept and will be sure to please chicken lovers everywhere.

view project

Free Energy Australia

When Free Energy Drink Australia approached Incubate Creative to evaluate their current sales and marketing strategy, we accepted the challenge with great enthusiasm. Free Energy offered a great tasting product, with credible branding, proven success internationally and value pricing. Energy was a growth segment within the soft drink market, however in an environment where competition was intense and marketing spend plentiful, Free Energy did not necessarilly have the resource to compete with the major players. 

Incubate Creative, together with the client needed to understand the brands identity and relevance in an already cluttered market. Initially the focus was to help guide Free Energy by developing a strategic marketing plan and channel strategy. Once agreement was achieved on the way forward, the focus shifted to implementing key sales management processes and the relevant marketing executions that would drive the brand's growth.

Today, Incubate Creative have a key role in developing and implementing marketing executions for FEDA. In addition, we assist the brand with key account management requirements and business development opportunities. The result is a brand that is fast gaining momentum and creditability within numerous commercial channels. The journey promises to be long and challenging but Incubate Creative will be there to assist the brand in achieving it's full potential.

view project